In a crowded digital marketplace, it’s become common practice for businesses to commit all marketing efforts to online and social media advertising.
Most modern business swear by the efficiency and effectiveness of online marketing but as competitors flood the digital space combining offline marketing and print into marketing campaigns can help boost brand visibility and ROI.
The true value of offline and print media in modern marketing can be demonstrated by stats. According to MarketingProfs, 92% of 18- to 23-year-olds find it easier to read print over digital content and the response rate for direct-mail marketing is 37% higher than the email rate. When making purchasing decisions, consumers trust print advertisements 34% more than they trust search engine ads.
Print media is not going away anytime soon. In fact, it’s an effective way for marketers to stand out from their competitors and attract audiences. The following are reasons why marketers should still be investing in print in 2019.
Marketers looking to increase revenue for their clients can sells ads and charge subscribers for print publications, which increases clients’ bottom lines. Advertising sales and print subscriptions are more tangible ROIs than, say, social media or email marketing.
Print can make you stand out
Most businesses or organisations are investing in digital and forgetting about print. If marketers want to be unique in this competitive environment for consumers’ attention, they can think outside the box and develop print publications. Going “old school” can give them that edge they’re looking for.
Print is more engaging
Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period. On average, a consumer spends 43 minutes reading a magazine or brochure.
Print is tangible
Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices for months or even years after they are received. While many non-physical marketing materials are useful for a single purpose, the benefits of print media extend farther than most people think.
Did you know?
New lower cost digital printers have made the ability to print quality marketing materials in house far more achievable. Printing in house allows flexibility, lower turnaround times and value for money.
If you want to kick it old school to give your marketing campaigns the competitive edge then please get in touch- firstname.lastname@example.org