It can be very difficult to find a partner who you can rely on in such a crowded market but from the very outset Michael stood out as a business professional who not only knew his product, business and market in depth but who actually cared about his customers and not just his margin. As we were currently in an agreement with another supplier, Michael guided us through the many terms which I was not aware of and the potential pitfalls to ensure that we were able to make an informed decision and switch with no penalties.